Privacy Policy

1. Introduction

This Privacy Policy explains how SDTechnologist LTD (“we”, “us”, “our”) collects, uses, stores and protects your personal data when you visit our website (sdtechnologist.co.uk), submit an enquiry, or otherwise interact with our business.

We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

Company name	SDTechnologist LTD
Company registration number	16262751 (Companies House, England & Wales)
Registered office	128 City Road, London, EC1V 2NX, United Kingdom
ICO registration reference	ZC021875
Data protection contact	[email protected]

SDTechnologist LTD is the data controller responsible for your personal data in connection with this website and our UK and international client services delivered through sdtechnologist.co.uk.

3. What Data We Collect

We collect the following categories of personal data:

3.1 Contact Form Submissions

• Name
• Email address
• Phone number (if provided)
• Company name (if provided)
• Service of interest and budget range (if provided)
• Project details and message content

3.2 Newsletter Sign-Ups

• Email address
• Name (if provided)

3.3 Communications via WhatsApp Business

• Phone number
• Name (if provided)
• Message content exchanged via WhatsApp

3.4 Analytics Data

We use Google Analytics and Microsoft Clarity to understand how visitors use our website. This may include:

• IP address (anonymised where possible)
• Browser and device information
• Pages visited and time spent on site
• General location (city/country level)
• Session recordings and click behaviour (Microsoft Clarity)

4. Why We Collect Your Data (Lawful Basis)

We process your personal data under the following lawful bases:

Purpose	Lawful Basis
Responding to enquiries submitted via our contact form	Legitimate interest
Providing quotes, proposals and delivering contracted services	Performance of a contract / steps necessary prior to entering a contract
Sending newsletter or marketing communications	Consent (you may withdraw this at any time)
Website analytics and performance monitoring	Legitimate interest
Communicating via WhatsApp Business at your initiation	Legitimate interest / contract performance

5. How Long We Keep Your Data

Data Type	Retention Period
Enquiry / contact form data	12 months from last contact, if no project proceeds and you do not respond further. Deleted after this period.
Client project data (where a project proceeds)	Retained for the duration of the contractual relationship and a reasonable period afterwards for legal, accounting and support purposes.
Newsletter email addresses	Retained until you unsubscribe or withdraw consent.
WhatsApp Business communications	Retained in line with general enquiry retention (12 months) unless a project proceeds.
Analytics data	Retained in accordance with Google Analytics and Microsoft Clarity’s standard retention settings.

6. Who We Share Your Data With

We do not sell your personal data. We may share data with the following categories of third-party processors, solely for the purposes of operating our business:

Third Party	Purpose	Data Location
Google (Gmail / Google Analytics)	Email communication and website analytics	Data may be processed outside the UK/EU under Google’s standard safeguards
Microsoft (Clarity)	Website behaviour analytics	Data may be processed outside the UK/EU under Microsoft’s standard safeguards
Namecheap	Website hosting	As per Namecheap’s hosting infrastructure
WhatsApp Business (Meta)	Client communications via WhatsApp	Subject to Meta’s own privacy policy and data practices
Our internal CRM system	Managing client enquiries and project records	Hosted and managed internally by SDTechnologist LTD

6.1 International Data Transfers — Important Clarification

SDTechnologist LTD’s UK operations (sdtechnologist.co.uk) and our Dubai-based team operate on entirely separate websites, systems and databases. Our Dubai team serves Middle East and USA clients independently and does not have access to data collected through sdtechnologist.co.uk. UK client data collected through this website is not transferred to or accessed by our international teams.

Where third-party tools listed above (such as Google or Microsoft services) process data outside the UK/EU, this is done under those providers’ own standard contractual safeguards as part of their global infrastructure.

7. Your Rights

Under UK GDPR, you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — request correction of inaccurate or incomplete data
• Erasure — request deletion of your data (“right to be forgotten”)
• Restriction — request that we limit how we use your data
• Object — object to processing based on legitimate interest or for direct marketing
• Withdraw consent — withdraw consent at any time where processing is based on consent (e.g. newsletter)
• Data portability — request your data in a portable format, where applicable

To exercise any of these rights, contact us at [email protected].

8. Cookies

This website uses cookies for analytics and functionality purposes. For full details on the cookies we use and how to manage your preferences, please see our Cookie Policy.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse, including secure hosting, access controls, and limiting data access to authorised personnel only.

10. Contact Us & Complaints

If you have any questions or concerns about how we handle your personal data, please contact us at:

• 📧 [email protected]
• 📍 SDTechnologist LTD, 128 City Road, London, EC1V 2NX, United Kingdom